Joshua Izzo is a producer, licensing executive, and brand manager with over 20 years of experience working on major franchises such as Transformers, Teenage Mutant Ninja Turtles, My Little Pony, Alien, and Avatar. He served as the director of licensing for several 20th Century Fox properties, including Planet of the Apes. In late 2015, Izzo reached out to Andrew E.C. Gaska to develop the franchise's internal bible.